I attended the EB Expo using a media pass supplied by the organisers.
This year’s EB Expo continued the event’s shift away from gaming-specific content towards being a general pop-culture fair. It included the usual big-name video gaming exhibitors – all three platform holders (Sony, Microsoft, and Nintendo), major publishers such as Ubisoft, and hardware companies such as Logitech and Razer. It also offered a range of exhibitors from related fields, including science-fiction fan groups, artists and craftspeople, and the return of last year’s highlight, the Lego enthusiast group Sydney Brick Show.
The EB Expo is an annual gaming event held at Sydney Olympic Park, traditionally featuring a mix of AAA games and local indies. For me, that makes it a great opportunity to venture beyond my traditional stomping ground, PC strategy games.
This year’s event appeared far more focused on the major brands. Sony, Nintendo, and Microsoft were all there, along with publishers such as EA, Ubisoft and Warner Brothers. Compared to previous years, there were fewer indies present — a bit of a disappointment, as chatting to each year’s indies is one of my favourite things about the show.
This year’s highlight was a Lego exhibition, organised by the same people behind Sydney Bricks (the Sydney Lego User Group). Seriously, check this out – it’s a retro arcade constructed out of Lego, complete with a little diner: