US Versus UK Cover Art: Joe Abercrombie’s The Heroes

I usually prefer UK (and, by extension, Australian) book covers to their US covers (see Discworld for an example of good British cover art), and Joe Abercrombie’s The Heroes is no exception. Look at this UK cover: yes, it has an attention-grabbing axe and bloodstain, but the axe itself is almost photorealistically drawn and once you look past that, the detailed map says, “Fantasy novel!” without being garish about it. Now look at this US cover, and tell me it doesn’t make the book resemble a trashy slasher novel.

 

Which cover makes the book distinctive, in a good way? And which cover would you rather be seen with, in public?


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